ALPHA participating in the UNESCO Media training program
MEDIA TRAINING – As part of Net-Med Youth Project, an UNESCO initiative and funded by EU, UNESCO Beirut office launched a Media training program for youth NGOs to enhance their communication skills, through enabling them to build media relations, increase their capacity to produce media material, push their news through national and international channels, and efficiently monitor this process.
ALPHA was one of the NGOs participating in the first session where Mr. George Awad, UNESCO Communication & Information program officer, presented the program, its stages, benefits and the commitments needed from each NGO. This was followed by a brief on each NGO current communication status.
“Completing the full program will help improving our skills for better communication mainly with the donors. Evaluation and Monitoring are more particularly important for me as it is becoming part of my responsibilities in the office” shared Youmen Naddour, ALPHA program Assistant.
This first sessions continued with a panel discussion where guests shared their perspective on “Understanding the Media” and how it is dealt with at different media outlets through their own experiences.
The Round-table also addressed the fact that Youth are not interested in Radio, nor Newspaper and even less in TV (as per UNESCO latest study). Social Media is the Youth Hub nowadays; that is why it was crucial to develop websites and phone applications in order to advance at the same pace with Youth on the level of Technology.
Next, Youth from different NGOs shared their own Media experience with the speakers and asked for advice on what to do in order to attract more the Media to cover their news achievements.
The Net-Med Youth Project aims to create an enabling environment for young women and men to develop their competencies, exercise their rights and meaningfully engage as active citizens, particularly in decision-making relating to political, social, economic, educational and cultural policy and planning processes.